In the beginning of 1983 Virginia Parisis created her brand because of her hobby for arts and crafts and especially the creation of faux-bijoux. She was initially inspired by the Archaic and Byzantine culture which later led her to a contemporary expression of Greek jewellery. Later on, her creative imagination was expressed in Greek as well as international fashion. As a result the brand has attracted foreign markets’ interest in Europe and America, participated in international exhibitions and expanded sales abroad placing it among the most acclaimed Greek manufacturers of pseudo- crafts. Participating in international exhibitions since 1992 has given a new impetus to the brand’s development. Her daughter-in law, Diana Gianousopoulou, has been in charge since 2012 continuing her work and following current trends too.